Sir Richard Branson has revealed new details on his latest travel-related venture: Virgin Hotels. According to information outlined in a new infographic (below) released from Virgin, the inaugural Virgin Hotel is slated to open in Chicago’s central business district, The Loop, and feature 210 rooms, 38 suites, and 2 ‘Rock Star’ rooms. Virgin Hotels will target a creative, high-income audience by pitching a “sophisticated hotel experience.” specs for the hotel include a rooftop lounge, the Boheme, two restaurants, a coffee and wine bar; gym, yoga and relaxation center; business area, theater and dance floor.The hotel takes over the 27-storey landmark Old Dearborn Bank Building and is expected to open in September.